Bookselling operates on a returns arrangement that exists in almost no other retail sector, and it explains a great deal about how the industry works.
Sale or return
Booksellers can return unsold stock to publishers for credit.
Which originated as a measure to encourage stocking during a depression and became permanent.
The effect is that publishers bear inventory risk rather than retailers.
Consequences for publishers
Reported sales are provisional until the return window closes.
Which makes revenue recognition complicated.
Return rates in some categories are substantial.
Consequences for authors
Royalty statements include reserves against returns.
Which means earnings are withheld pending the return period.
Reserve levels are set by contract and are a common source of author confusion.
Stripping
Mass market paperbacks are sometimes destroyed with only covers returned.
Which is cheaper than shipping the books back.
Books sold with covers removed are not authorised sales, which is why the notice appears inside them.
Remainders
Unsold stock sold cheaply to remainder dealers.
Which is marked to prevent return for full credit.
Authors generally receive minimal or no royalty on remainder sales.
Pulping
Destruction and recycling of unsold stock.
Which occurs at scale and has attracted environmental criticism.
Print on demand reduces this by producing only what is ordered.
Out of print
A publisher ceasing to produce a title.
Which under many contracts allows rights to revert to the author.
Print on demand has complicated this, since a title is technically always available.
The systemic effect
Overprinting is rational when returns are free, which produces waste that print on demand and better forecasting are gradually reducing.
Print run decisions
Publishers estimate demand before printing.
Which is a forecast made a year before publication.
Overestimating produces returns; underestimating produces stockouts during publicity.
Reprint decisions
Additional runs when a title sells through.
Which take weeks and can miss a window of attention.
Digital printing has shortened reprint times considerably.
Warehousing
Holding stock has ongoing cost.
Which drives decisions to remainder or pulp slow-moving inventory.
Accounting treatment of unsold stock also affects these decisions.
Author copies and rights reversion
Authors can frequently buy remaining stock cheaply before pulping.
Which contracts sometimes provide for explicitly.
Rights reversion allows a title to be republished independently.
The improvement
Better forecasting and print on demand have reduced waste substantially over the past two decades.
Charity and donation
Publishers donating overstock rather than pulping.
Which requires logistics and produces tax considerations.
Programmes exist and handle a small share of the volume.
Secondhand markets
Used bookselling extends book life substantially.
Which produces no royalty and keeps books in circulation.
Online used markets have made almost any book findable.
Library discards
Libraries removing titles for space and condition.
Which are sold or donated rather than destroyed in most cases.
Library book sales are a substantial source for secondhand dealers.
Environmental measures
Paper sourcing standards and reduced overprinting.
Which publishers report against in sustainability disclosures.
Certification schemes for paper are widely adopted.
The direction of travel
Better data, shorter print runs and digital printing have reduced the waste substantially.
Why the returns system persists
It originated as an emergency measure and became structural, and no participant has been able to change it unilaterally.
Publishers bear the inventory risk, retailers stock more freely, and the waste that results has been an accepted cost of the arrangement for decades.
What is changing it
Better forecasting and print on demand, gradually and without any deliberate reform.
The author's perspective
Returns reduce reported sales and delay royalty payment.
Which makes the first royalty statement after publication frequently disappointing.
Understanding reserves in advance removes some of the shock.
Backlist value
Books selling steadily for years generate substantially more over time than a strong first month.
Retail markdowns
Bookshops reducing prices on slow stock before returning it.
Which depends on terms and on whether the discount is publisher-funded.
Bargain tables are where returnable stock frequently ends its retail life.
Publisher decisions
Whether to reprint, remainder or let a title lapse.
Which is driven by warehouse cost and sales velocity.
Authors are frequently informed of these decisions rather than consulted.
A closing observation
An industry that lets retailers return unsold stock for full credit will overprint, and it has done so for ninety years.
The waste that follows was an accepted cost of an arrangement nobody could change unilaterally, and print on demand is quietly ending it without any reform ever being agreed.
The practical note for authors
Ask about reserves against returns before signing, and expect the first royalty statement to be lower than sales figures suggest.
One more thing
Remainder copies are legitimately sold and generate no author royalty, which is why some authors buy their own remaindered stock.
Contracts sometimes provide for this explicitly, and asking about it costs nothing.
Author copies bought at remainder prices can be sold directly at events.